Do you want to learn SEO? Here is your largest and most comprehensive Arabic guide for introducing SEO - Search Engine Optimization, and how to optimize your website pages for search engines with SEO 2019 updates.
Whatever your level of SEO, this guide was written for you.
We will start with you in the beginners guide with some basics, concepts and the importance of SEO? What are search engines? Why should I create my site for it? Why don't you get visits from the search engines, and slowly we turn to the basics of SEO, and how does it satisfy everyone? Search engines and your site user, so internal and external SEO and a few steps for SEO professionalism.
Remember ... you need to read this guide fully if you are serious about starting in the SEO world.
Section One: What is SEO?
The word SEO in English is an abbreviation of Search Engine Optimization and SEO is a marketing system that focuses on appearing in the first results of search engines, where webmasters improve their sites to reach this point, and sometimes the SEO is too simple to describe to you that it is the way search engines understand your pages .
SEO is concerned with the requirements of the side (technical and creative) of your site in order to improve it for search engines to get you targeted traffic and more popularity.
There are many aspects to SEO, from the words you type on your site pages, to links on other websites on the web that refer to your site.
For information, SEO is not just about creating a website that is friendly to search engines. The real SEO is to improve your site for both search engines and people who use your site.
So this guide is specially designed to explain in detail and in detail all aspects of SEO and its implications, from finding the right keywords that generate the best amount of visits to your site, to improving your site as a whole for search engines, to building external links, marketing your site and what it offers.
Don't worry, dear reader. We here at SEO Rockets will put you on the right track and simplify things for you in a way you have never seen before.
Learn SEO: Why does my site need SEO?
The visits achieved by any site in the world always come from search engines like Google, Bing And Yahoo, as well as from social media and some other few sources. But search engines are the largest source of visitors.
This is the truth, whatever your site’s field, be it services, products, information, or even anything else.
And search engines create completely targeted visits to the topic of your site, the matter is simply that the user enters the search engines, and then do a search with a specific word or a specific sentence, so your site appears to him as providing what he is looking specifically for.
So if your site is not among the first results, or is not present in the search engines, you have just lost a huge and massive source of traffic.
Losing visitors means losing profits no matter how you profit-making, you of course need your site to be constantly crowded with visitors from all possible sources around the clock.
This is what the search engines provide you, so you also have to provide the requirements of these engines to ensure that you are among the first results in searches related to your field.
In short, investing in SEO is even better than creating paid advertising campaigns on your site. According to expert opinions in this field, SEO is the best marketing system ever.
Why can't search engines show my site without SEO?
The search engines are smart, but very smart, but they of course need your help, or more precisely you need your help. However, the majority of search engines are always working to develop their algorithms to improve their service and archive for websites, and compare them to arrange results and put the best always on the first page and the worst on the last page and so on.
Why can't search engines show my site without SEO?
The search engines are smart, but very smart, but they of course need your help, or more precisely you need your help. However, the majority of search engines are always working to develop their algorithms to improve their service and archive for websites, and compare them to arrange results and put the best always on the first page and the worst on the last page and so on.
In any case, search engines have certain limits in how they work, as the best SEO may make your site the first result and generate fictional profits for you.
Therefore, we find the Internet pages today, in intense competition and very cruel, everyone is fighting for the number one result, and this difficulty is increasing day by day, which adds many of the most difficult challenges for website owners. And those sites that can withstand these challenges, are the sites that will get the largest share of visitors and thus increase profits.
The most important question here .. Can I do Seo myself?
Although SEO may often seem very complicated and just as its complexity becomes more difficult and difficult over time, very many can learn and understand SEO easily. Even simple knowledge of SEO can make a big difference.
Free SEO education resources are available in abundance and almost everywhere around you, and this includes this free guide that you are reading now, however few of the site owners have the desire to learn and practice, and the rest complain and complain about why after all this time and my site still does not get fate Enough of the visitors to generate enough profits for me, even the site administration costs.
However, depending on your average time, your determination to learn SEO, and the complexity of your site, you may decide to seek the help of a SEO expert to do the hard work for you.
However, knowing a little about SEO will definitely benefit you, even if you hire an expert.
Section Two: How do search engines work?
The search engine, whatever its type, Google, Bing, Yahoo or any other search engine, has only two specific functions ...
The first job: indexing and archiving websites and building a complete index.
The second function: providing searches with the best results related to the keywords and phrases used in the search.
First: site archiving and indexing
Imagine the web as a big city and crowded with residential buildings, and imagine the sites in it are the houses, and there is an address for each house, and imagine the search engine as a taxi, and imagine the person who is searching is a customer who stops this car and asks its driver to go to an address.
What does a taxi driver need to know the address? You answer me ....
Of course he needs to know all the addresses in this city, in order to deliver the customer to the correct address. This is what indexing spiders of search engines do, they keep the addresses of all the site, and all the pages inside these sites.
Then it indexes it, analyzes its content accurately, and understands it well, then saves it to it in search engines via links.
The link structure contributes to linking all the web pages together
Links help indexing spiders access millions of pages and files around the web, and when indexing spiders reach them, they extract data and store them all in a very huge database.
The link structure contributes to linking all the web pages together
Links help indexing spiders access millions of pages and files around the web, and when indexing spiders reach them, they extract data and store them all in a very huge database.
This is to be called later when someone searches for it through the so-called keyword or key phrase. In order for search engines to do this, they need to build huge database centers in many countries around the world.
Every database uses thousands of machines that store, store and process large amounts of information that appears to you in a fraction of a second when you conduct a search through them.
A delay of one second is catastrophic, so these machines perform rapid processing to ensure that the results of your research appear in the shortest possible time.
Second, providing correct results for searches
Search engines are considered as a machine to extract answers to all research questions. When someone searches through them, search engines do two jobs here.
The first job is to find all the results related to the search process, and the second job is to arrange these results according to several factors, including the extent of the content related to the search word, and passing through several other factors such as backlink and the popularity and strength of the sites that provide these results.
The association with the search term, the popularity, and the strength of the site.
Examining search results on a keyword Examining search results on a keyword
Examine the search results on the keyword
How do search engines determine the results associated with the search?
For search engines, relevancy (linking results to the search word) does not only mean finding the right words on a page, as this was in the past. Now it is completely different. But with the passage of years, the engineers and developers of search engines, especially Google, added another dimension, the artificial intelligence of the mechanisms of search engines.
Where engineers have developed a better party to match or match the search word with the best possible results, so that now there are hundreds of methods that we call (Rank Factors or export methods) through which search engines show us the best results for our search. We will talk about the most important of these Rank Factors during our guide.
The strength and popularity of the site have proven that they are the best results through the satisfaction of those conducting the searches, they provide the best results (according to my personal opinion not always - there are a lot of dark sites), however the most relevant and appropriate are not determined manually with each search.
The search engine developers have performed complex mathematical operations, called logarithms, to sort the bad from the bad, and then rank these results according to their quality.
How are the search results issued?
It may seem very difficult to search engine algorithms for many of the site owners, even the search engine developers did not reveal much about it, and they left it for us to try all the means of export (rank factors). However, the most famous search engines provided some general guidelines for webmasters to try to pass the Rank Factors tests.
I will give you some of these guidelines here, but nevertheless, the search engines do not fully disclose all the means that the search engines issue, they just want you to be interested in the visitor and the content.
Here are the most important tips from Google and Bing:
Google's most important guidelines for webmasters to publish search results
Google has published some tips for webmasters to improve sites for search engines
1 Make the content of your website pages more satisfying to your site's users rather than paying more attention to the interest of the search engines.
2 Do not fool your users with providing different content to the user other than what you provide to the search engines.
3 Make your site easy to navigate and easy to access for every page.
4 Make sure that the page titles fully describe the content on the page.
5 Pay more attention to the content description and description of the ALT images.
6 Use one link per page and avoid multiple conversions on your site.
7 Avoid duplicating content.
8 Avoid stealing other site content, your site's content must be exclusive.
My advice is for you "learn SEO and practice it continuously."
Top Bing Guidelines for Webmasters to Top Search Results
Bing engineers at Microsoft have published some tips so website owners can pass the Rank Factors tests to produce search results:
1 Make sure to add the keyword in the page link
2 Make sure that the content is not buried inside or under media files (such as Flash Player, JavaScript, and Ajax) and also make sure that these files do not hide hidden links from indexing spiders.
3 Be sure to write content that matches the required keyword and searches.
4 Produce a lot of new and exclusive content regularly.
5 If you want a text (such as a website address or contact data) to be archived, do not place it on media such as a picture or something.
Despite these tips, and during the past fifteen years, there were many webmasters with special experiences in SEO, and they arrived at the hidden methods that search engines operate and did not disclose.
These are people who have used their own successful experiences on their own site or have opened their own companies (like SEO Rockets) to offer website optimization and configuration services to search engines.
Fortunately, search engines appreciate these efforts and provide support to them, provided that they are not contrary to their policies and guidelines.
How do users deal with search engines?
The most important first step for any webmaster to build a strong SEO strategy is to empathize with your audience, fully know their needs and try to meet them through your website pages. With this step, you will understand your target audience well, so your audience will double and your sales will increase or whatever your way of profit from the site.
When someone types something into the search box, it ends up on your site. In your opinion, will this person be satisfied with what your page offers you?
This is the first and basic question that search engines try to find an appropriate answer for throughout the day, millions and millions of times every day.
This is SEO in its simplest form.
So you need to know your audience’s needs and simply present them to them ,,, all of this starts with a word in a small text box called the search box
Why SEO is the best marketing system for websites
What should you invest your time, effort and resources on SEO? Looking at the bigger picture, the most powerful source of traffic in the Internet world is search engines. As search users increase every day, hourly, and every minute. Here is this study only to discover the power and extent of the impact of SEO in the marketing of your site.
A study by Comscore on people's use of search engines in 2011, this study showed that the famous search engine Google was taking over 65% of searches in the entire world, followed directly by Yahoo search engine at 17.2%, followed by Ping search engine by 13 بنسبة 3%.
In America alone, and in just one month, the Google search engine handled 13.4 billion searches, followed by Yahoo 3.3 billion searches, followed by Microsoft (Bing) 2.3 billion searches, followed by Ask netword 518 million searches followed by AOL 277 million searches .
Imagine all this in just one country and in just one month ... the study did not end here ... complete with me.
In 2011 alone, $ 77 billion was spent on advertising campaigns in search engines alone, and there are 37% of these searches were about heading to a specific destination such as a restaurant or a place such as a shoe store or clothing store and so on. And 37% are not easy at all.
In 2016, the study was renewed, to find that there is an annual increase of this number at a rate of 59% ... and the first position in the search results gets from 18 to 20% at least of the percentage of visitors who searched for the word on which this site is issued.
And the statistic includes many other aspects, and more analytically, there is no need to mention all of them here because this guide is not prolonged too much.
Conclusion ... search engines are your biggest source of targeted visitors, and targeted visitors mean success ... In order to get the desired success you must learn SEO and some important strategies.
What is indexable content?
Perhaps you ask yourself this question constantly, I am building an attractive, wonderful and very fast site, but nevertheless I do not find my site in the search results !! What did I do wrong? !!
For your site to produce satisfactory results in the search results, you must realize that there are types of content that are not indexable and there are other types that can be indexed, so you have to put all the important and required content to archive in the form of texts in HTML format.
Flash, images, and Java files are often ignored or undervalued by Index Spiders, despite their artificial intelligence and technological advances. So, as I told you, the easiest way to ensure your content is indexed in HTML.
However, there are many methods and content management systems like WordPress, Joomla, etc. Each provides an easy experience in the process of editing and publishing content.
And if you want to display this visual content (images, java files, flash files, etc.) you have to support it with text. For example, images always use Alt attributes and so on.
If you are facing a problem such as not appearing in the search engines, this may be due to your site not being indexed and archived by the search engines, so review the content and its structure well. Or hire an expert to examine your site.
What are the reasons why my site is not indexed in the search engines?
In fact, there are several things that may hinder the march of search engines crawl, and this list provides you with the most famous and most common reasons for this.
Registration forms are not archived
If your site requires the user to fill in a specific form form in order to be able to enter a page on your site or even for your site as a whole, you should know that indexing spiders are not designed to override such forms and thus will ignore the form and complete its path to archive the available links only.
Links inside javascript codes
If you use some links in JavaScript codes, indexing spiders will reduce the value of these links or ignore them as I mentioned above, so the content that these links lead to will also not be indexed.
Pages links containing anti-archiving codes
Robot.txt files, for example, were designed to help webmasters to prevent the archiving of some areas of their site, but sometimes webmasters mistake it for blocking some important pages if their site is not entirely from search engines.
Links in Frames & iFrames
Technically, the links in both cases are archived, but if you do not know how to use them and how you archive search engines, I advise you to stay away from internal frameworks, for reasons related to the health of archiving and the interpretation of the content.
Indexing Spiders Don't use text search boxes!
Some believe that by adding an internal search box, indexing spiders will be able to know and archive searches performed by site users, but in reality indexing spiders are not designed for that and will not do so and therefore have no importance at all.
Indexing Spiders do not archive pages with hundreds of links
In a harsh attempt by search engines to fight spam, indexing spiders were programmed to not crawl links within pages filled with hundreds of links. In fact, a certain percentage has been set for this (for example, a percentage of links vs. content). So, depending on your passing rate for this test, indexing spiders may or may not crawl these links.
If you avoid these errors, your site will be clean and ready to receive indexing spiders.
Crawl Prevention code “rel =” nofollow
The rel = ”nofollow” code can be used in this way:
Seo Rockets!
The link can have many attributes .. but all of them are ignored by index spiders except for the rel = nofollow attribute as in the example above. By the way, the code above is used to construct the Anchor Text links… We will talk about this feature later.
By using the rel = nofollow attribute, you understand the indexing spiders that the owner of this site does not want to archive this link within the content of his page. And he added it on the page only for the user not for search engines.
Are the links No follow bad ??
No-foul links are not as bad as some think, but instead they carry a lower value than DoFollow links. But the spiders have their own way of dealing with Aldo Volo and Alanoo Volo.
The nofollow is counted as a link and appears in the backlink evaluation tools (Backlink), but the indexing spiders do not log in to this link and archive its content unlike the Aldo Vol links.
In spite of that ... Google, Bing, and Yahoo see links to NuoFollow as a sign of trust, even though they don't index it. So in the world of seo, the links of Aldo Volo and the links Aldo Volo have clear implications for the degree of building website trust.
Keywords are the foundation of search engines
All search engine work depends primarily on the keyword, and keywords are the building blocks of language and search. The science of retrieving all information, including search engines, like Google, depends on keywords. Search engines store all web pages as a keyword-based index.
So if you want to top the word (SEO) for example you have to take care of that word in the indexable content on your website pages.
And when the user searches for the key sentence, for example: (a comparison between my Samsung phone and iPhone), it is obligatory for search engines with their artificial intelligence to distinguish between (a comparison between my Samsung phone and an iPhone) and (a comparison between my iPhone and Samsung phones).
Search engines understand even question marks, exclamation marks, punctuation, etc. It also measures the keyword density rate and method of distribution in the article for a broader and more comprehensive understanding of the page’s content.
You cannot trick search engines with keyword density
In the past, it was easy to trick the indexing spiders and trick the search engines by publishing the keyword heavily in the content of the page in an incomprehensible and inappropriate manner to the user of the site itself, as an example:
Example: (What is SEO, how to use SEO, how SEO search engines are issued, how search results are issued, how search engines work, what search engines are, etc.)
Thus, webmasters were deceiving
Section Five: Content, Backlink, User Experience, Website Popularity!
Search engines always strive to develop themselves to provide the best possible results for searches, and while the word "best" here means a lot, it selects the best based on several factors, including:
Ease of use and understanding.
Easy navigation between pages.
Offer real value to the visitor.
Professional and uncomplicated design.
Compatible with most internet browsers.
Offers the best possible content to the user. Under these, put a thousand lines.
According to SEO this year, Google has developed a so-called Google Rank Brain to improve search engines. Rank Brain relies mainly on user experience in search engines and user experience on your site itself.
There are many factors that search engines can take into account, such as keywords, links, backlinks, site structure, etc. And all this just to choose the order of the results on the search pages from first result to result # 100 #.
After this comes Rank Ranks in order to arrange the results according to the real advantage in the result from 1 # to 20 #. And here it depends only on the user experience in the search engines and on the sites themselves.
Here are the main factors that rank searches:
User experience with (good content)
When the search engine places results in front of you on the first page when you perform a search, there is a special software developed specifically to monitor your behavior. This software measures your behavior with the search results. And you think independently:
What result did you choose? Seems to be the best search result for this word. If you click on the first result and then spent less than 10 seconds and return again to the search engine to search for the second result instead, this means that you were not satisfied with what the site gave you in the first result. This means that the first result does not deserve this position, and therefore its ranking is reduced slowly, until it disappears from the first page and gives way to better results.
This is how search engines begin to understand good, bad, and bad content. To find out how to write valuable content, I have written a special guide for you on how to write SEO-compliant articles.
Note: "Your content may be very good, but it is not related to this keyword."
Social media reviews
In recent years, users ’posts of your site’s content through their personal media accounts such as Facebook, Twitter, Google Plus, etc. Of great interest to the search engines.
It is another indication that the content you provided on your site is so good that it is worth sharing to users. Therefore, it is worth raising its ranking in the search engines.
But will the social media posts have the same effect as Paklink? The answer, of course, is no. Social media posts are considered instantaneous, meaning they will last for a certain period of time. But Paklink does better in the SEO world.
Backlink and its impact on ranking of search results
First Pak Link to your site
From 1990 to the present day, the PAC-Link remains the second most important method for arranging search results. Considering that the content is the first medium and Rank Brain is the third way. The search engines treat backlinks as strong signals from multiple sources. This site is the best search result for this keyword.
Secondly, Al-Pak Link on your site leading to other sites
Spam is not only harmful when you build a backlink to your site from a site with a high spam rate, spam is also harmful if you make a backlink from your site to a site with a high spam rate.
In the sense that if you sell a backlink from your site to a website owner, for example, and this site has a high spam score, then the result is that your site itself will become in the eye of search engines spam as well.
So no matter how famous your site is, study the Pak Link profile for your website and with which website you will give it to Pak Link.
I have written a special guide on how to build a backlink with powerful, proven strategies that you can read from here
Popularity of the site
Through the number and strength of sites that give your site a backlink (external link), search engines can measure the popularity of your site. But there is another, more important factor. This is how many people type and search for your site's name in your search engine.
For example, if 100 people a day write SEO Rockets to the search engines, and click on this site, then this means that the SEO Rockets site is gaining popularity. Fame will later turn into an authoritative and the automatic will become more powerful for the site and a better appearance in search engines, which means more visitors and more profits.
Note: "There are many other factors, of course, that increase anthropogenic". So I wrote a special guide on how to publish search results according to the SEO 2019 updates. Please read the article here
Sources:
Moz: Beginners’s guide to SEO
Niel Patel
Other sources have already been mentioned within the guide.
Now it's your turn
Did I give you something useful today? Tell me in the comments, your opinion on this guide, and if you have an inquiry, I am glad to answer you immediately.
If you share this guide to your friends interested in SEO. It means a lot to me. And I see it as the best appreciation of my efforts in directing this work to the greatest possible benefit.
SEO Plan and What are SEO Techniques A lesson today on how the SEO plan works, how it will help us to lead the research, how we will create the plan, and what tools are needed to make this plan. I hope you will be one of our dear followers.
How to create a successful SEO plan for your site 100% | Topped the search engine
How to create a successful SEO plan for your site 100% | Topped the search engine
What is the SEO plan and how does it help our site
SEO plan Yes, you can create a plan on your own, but I want to know how the plan benefits. The plan is simply a match for key words. The percentage of competition over it does not exceed 1%, with the way of the Buck Link link to the wisdom, strengthening your site, and strengthening the keyword in order to lead and your site become a friend of the search engine.
Sure, the plan includes words with a little search and a large search a little competition and a big competition What you will do I will give you sites to disclose the key words and search for completely new words and when searching you will tire a little to find words on them a little competition but you will find, God willing, even if the search rate is a little on The word does not matter to you, we want the word to take the lead and get it ready
How to discover low search keywords SEO plan
The tools used within the SEO plan .. A set of sites that I will show you. This site helps discover key words while discovering words that have a low search, but for sure, we will find everything you need. It is only research and research. You must tire a bit to harvest this flame.
https://app.neilpatel.com
Enter this site completely. The word search page will meet you first, you will put the keyword or the word for the field, then choose the country in which you want to know the visitor rate and then choose the target language and click on the search mark
The most important terms in the word detection site
Search Volume: is informed and means the monthly search rate for this key word if the search rate is large and competition is very good if the search rate is large and competition is great it is not good and if the search rate is small and competition is few good it is serious
Seo Diffecult: The difficulty of the keyword Yes, the difficulty of the keyword When searching for a word, for example, dating applications or anything you find difficult to issue the search engine, come on 32 percent, it is very difficult to go to the first page even and your site is good
cost per click: This option means how much Adsense will pay you if you put the key word correctly and you have come from Google visits, put a person on the ad every word and has a price in Google and the prices vary according to the advertisers
After finding the keyword, what do I do?
SEO plan: After finding keywords that contain good research and little competition, put those words in a new file, you have a fully Txt file and search for every word in Google completely and you will find sites if the leaderboard sites have the same word. Enter the site and watch the article how it looks Every word is formulated, is it coordinated or not?
And after that, search for the word again in Google and scroll down and you will find searches related to the topic. Try to put those operations in your article and make them sub-addresses or write other articles about them.
I wrote an article and placed the keyword correctly and did not appear
Here comes the role of the external seo, all you have to type is the word in Google, and you will find top sites to enter. If it places the ability to comment, comment on his article and tell him that the article is good. Some of the conservative words put the link to the article. Do this with the leading sites.
Forums, for example, you will register in the Tradent Forum. After registration, the forum allows you to publish articles. You can publish a very brief article on the key word. When you put the word, you click on it and then you click a link and put the article in the link. After completing the writing, put the source word and put the article to you.
Make sure to create Facebook pages for your site and publish the articles that you publish on your site and after that try to publicize those pages because it will give strength to your site
How to put your site in many sites is very important within the SEO plan
Find this sentence
inurl: add-site.html "site directory"
2- Choose the first site
Put the required evidence
Make sure to put in good keywords
Provide a description that is appropriate for your site
Put your domain http http even if it is https
How to know the result of the plan after its implementation
Certainly, you will target keywords with little competition and little search after the lead. You will put words in medium and medium in search and after that are high in search and high in competition until your site becomes very strong like real big sites Our site has not reached the top class yet we are in the middle
As for sure, it will be through the tools of webmasters and Google Analytics, I will not be interested in explaining that, because there are many explanations that mattered. I hope that you will have benefited and I hope that I have fulfilled all my efforts in this article.
The tools used in the explanation
1- Get the keywords website
2- Knowing your Alexa ranking
3- Photo editing site and blog status
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